Get set to fall into a hazy boho dream with my Monday Muse 'For Love & Lemons'. Founded in 2011 by best friends Laura Hall and Gillian Rose Kern, For Love & Lemons was cultivated on the principles of confidence, femininity and individuality. It is for the woman unafraid to take risks, who want to forge their own way always, and who embrace a bit of an adventure. Since their beginnings in 2011, they now offer five lines including Ready-to-Wear collection, SKIVVIES, KNITZ, SWIM and Lil’ Lemons (for stylish minis!) all with a mission to design clothes that inspire women to embrace their uniqueness in all aspects of life.
I've long loved this brand for so many reasons. Firstly their visuals are so incredibly striking. They embody everything that is so gorgeous and effortless about boho California style but their fun, quirky, sultry edge pushes the style that little bit more. I could have chosen so many of their past seasons that I love just as much, but this hazy, stunning summer 2018 collection is everything my clothing and photography visual dreams are made of!
Gingham dresses are made with corset details to make them that little bit edgier, dresses are kept short and mini for a flirty edge and swimwear is corseted with a mix of florals and frills. To compliment this the photos have a hazy, dreamy feel with soft focus, golden light streaming through to highlight the lush details, and props are cute and playful.
I've included two videos to really get to know the brand as well as these lush photos from their Summer 2018 campaign.
Who else is equally head over heels in love with this dreamy LA brand? Does it have you wanting to prance around in summer fields? haha. Well, perhaps just me, but I'm so inspired by this beautiful brand! xoxo
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